Every ad-related deliverable for Truffle Nation campaigns — concept libraries, performance audits, copy frameworks, and webinar outlines. Anchored to real audience data, not vibes.
Campaigns currently running or paused, ready to launch. Updated when state changes.
Three concept ad sets running together: Hobby Trap, Pricing Trap, and Hobby-vs-Pro Mindset. 75 ads active (25 per concept × 5 styles × 5 formats). Currently paused — flip to launch.
The original 7-concept campaign with 140 ads (C1–C7), running broad. Currently active in Meta — opens in Ads Manager.
C9 + C33 + C11 batch is queued and ready to launch.
Reference docs — the angle vault, audience analyses, and creative frameworks.
The full webinar-funnel concept library — 30 distinct ad angles audience-anchored to the 32-response onboarding data and the 60-day winning-ad pattern. 3 live in Meta, 10 with images ready, 20 strategy-only. Each card carries hook angle, headline variants, subhead, visual direction, and Meta targeting. The primary resource on this site.
Complete 90-second video frameworks (Founder + UGC), 10 social-proof headlines for image ads, layout blueprints, and 30 ad concepts for Most Aware prospects.
Production-ready scripts for 10 Founder, 10 UGC, and 10 Image/Carousel ads. Full voiceover scripts, context briefs, and AI image-generation prompts for every concept.
Data on what's actually working — past campaign breakdowns and CRM lead analyses.
CRM data analysis of 1,166 leads across all Meta campaigns — which ads convert vs. waste money, with keep/kill verdicts and an action checklist.
Breakthrough Advertising analysis of TN's 7 best-performing ads — awareness levels, Schwartz techniques, hook comparison, and 5 strategic improvements.
Synthesises the 19 best ads from last quarter into a reusable pattern.
Ad-copy frameworks specific to TN campaigns.
Breakthrough Advertising copy for "The Quitter" campaign driving to free training registration at /webinar/.
Breakthrough Advertising copy for "The Quitter" campaign driving to the ₹35K program sales page at /new/.
Breakthrough Advertising copy for "The Quitter" campaign driving to the ₹1.5L+ Delhi offline program at /delhi/.
Conversational rewrite of 30 ad concepts — full voiceover scripts that sound like real stories, not teleprompter reads.
Complete ad-script library for older Truffle Nation campaigns across all platforms — Founder VO scripts, UGC briefs, and carousel sequences.
Live tracker of upcoming deliverables. These slots fill in as work ships.
Verbatim mining of 32 form responses, mapped to ad angles.
CPL by persona × visual style × format.
C8 / C10 / C17 head-to-head benchmarks.