How to Create LinkedIn, Instagram & Google Ads with AI
A complete 5-step workflow for producing high-converting ads across every major platform, applied to four real businesses.
Deep Research Prompt in Claude
Write a comprehensive prompt that gives AI everything it needs in one shot.
The foundation of great AI-generated ads is a single, deeply detailed prompt. This is where 80% of your output quality is determined. Most people write a two-line prompt and wonder why the ads look generic.
Your deep research prompt should cover:
- Product details -- features, pricing, USPs, ingredients/specs
- Target audience -- demographics, psychographics, pain points
- Platform -- which platform, what ad format, character limits
- Positioning -- how the brand wants to be perceived
- Competitor context -- what others in the space are doing
- Desired output format -- number of variations, structure
Edit & Refine the Prompt
Add brand guides, "NOT TO DO" lists, and sample creatives section by section.
Once you have your base prompt, go through it section by section and layer in the details that prevent AI from going off-brand. This is the step most people skip, and it shows.
Upload or paste your brand colors, fonts, tone of voice, logo usage rules. AI will guess wrong on brand elements every single time if you don't provide them. Include hex codes, not just color names.
This is one of the most powerful tools in your prompt. List every cliche, wrong visual, or tone mistake you want to avoid. Examples: "Do NOT use stock photos of people shaking hands," "Do NOT use the word 'synergy'," "Do NOT show the product in a jar (it's a stand-up pouch)."
Paste URLs or descriptions of ads you like -- both from your own brand and competitors. Give AI a visual anchor so it knows the quality bar. "Reference this LinkedIn ad format: large stat headline, supporting copy below, dark background."
Tell AI exactly what to produce: "Give me 5 headline variations (max 30 chars each), 3 description lines (max 90 chars each), and a display URL suggestion." Structured output = better output.
Paste into Creative Tool
Use Replit, Canva, or similar tools with ad-specific skills and modes.
Take your refined prompt and paste it into a creative generation tool. The choice of tool depends on what you need -- copy-only vs. visual ads.
Replit Agent
Best for generating ad copy variations, landing pages, and HTML-based display ads. Use ad-specific skills or modes for better results.
Copy + CodeCanva AI
Best for final visual design polish. Use after AI generates the base concept. Great for Instagram and display ad formatting.
Visual DesignClaude / ChatGPT
Best for copy generation, strategy, and ideation. Use Claude for the deep research prompt step and copy iterations.
Strategy + CopyIterate on Individual Ads
Expect 10-20 iterations for visuals. Google Search copy comes out great first try.
This is where the real work happens. AI is great at going from 0 to 1, but needs human guidance for 1 to 10. The number of iterations varies dramatically by platform and ad type.
Google Search Ads
Copy comes out production-ready on the first or second try. Responsive headlines with quality scoring make this AI's strongest suit.
1-2 IterationsLinkedIn Ads
Copy is strong. Visuals need work -- AI struggles with professional imagery. Plan to supply real logos and headshots.
5-10 IterationsInstagram Ads
Heavy visual iteration needed. Before/after formats work well. Consider using Canva for final design rather than pure AI.
10-20 IterationsLoop Marketing: Evolve
Express, Tailor, Amplify, Evolve -- the continuous improvement cycle.
Ad creation doesn't end at launch. The Loop Marketing framework ensures your ads keep improving based on real performance data.
Express
Get the first version out quickly. Don't over-polish before you have data. Ship the AI-generated ads with minimal editing.
Tailor
Customize for each platform's specifics. LinkedIn needs data points, Instagram needs visual hooks, Google needs keyword relevance.
Amplify
Scale what works. Take winning ad formats and create 5-10 variations. Use performance data to inform the next batch of AI prompts.
Evolve
Feed performance data back into your prompts. "The top-performing ad had X headline format -- generate 10 more like this." This is where AI truly shines.
Platform Breakdown
How AI performs differently across each advertising platform.
Copy-only format plays directly to AI's strengths. No visuals needed.
- Responsive Search Ads with headline scoring -- AI can generate dozens of headline variations optimized for quality score
- Character limit constraints (30 char headlines, 90 char descriptions) are easy for AI to follow
- Keyword-intent alignment is something AI handles naturally
- Ad extensions and sitelinks can be batch-generated
B2B audiences respond to data and credibility. AI is excellent at generating stat-driven headlines and positioning copy.
- Data-driven proof points work best -- "73% of buyers trust AI recommendations"
- AI struggles with professional imagery -- always supply real logos, headshots, and brand assets
- Thought leadership style copy comes out well with the right persona prompt
- Carousel and document ads need human design touch
Before/after formats work best with AI. The platform demands visual excellence which is AI's weakest area.
- Before/after transformations are the most effective AI-generated format
- Heavy visual iteration needed -- budget 10-20 rounds
- Consider using Canva for final design rather than pure AI output
- Copy for captions and CTAs comes out strong
- Story ads and Reel covers need specific aspect ratio prompting
Key Principles
The fundamental truths about AI ad creation that save you time and money.
Prompt Iteration is 10x Cheaper Than Creative Iteration
Spending 30 minutes refining your prompt saves 3 hours of back-and-forth on the creative output. Front-load the effort.
AI is Great at 0 to 1, Needs Humans for 1 to 10
Use AI to break the blank page problem and generate initial concepts. Then apply human judgment to refine, select, and polish.
Always Provide Brand Assets
AI will guess wrong on logos, colors, product shots, and brand tone. Every. Single. Time. Supply the real assets upfront.
"Not to Do" Lists Are Critical
Telling AI what to avoid is often more effective than telling it what to do. Every category has its cliches -- list them.
Budget 2-3 Hours Per Production Ad Set
AI speeds you up dramatically but it doesn't make ad creation instant. Set realistic expectations.
Copy Capability >> Visual Capability
Current AI is significantly better at generating ad copy than visuals. Plan your workflow accordingly -- use AI for copy, human/Canva for visuals.
Applied Business Examples
The complete AI ad workflow applied to four real businesses across all platforms.
Truffle Nation
India's leading pastry academy. Offline courses: Rs.1.5L-Rs.3.65L. Online: Rs.25K. Delhi campus. Ads for student enrollment.
Target aspiring pastry entrepreneurs with ROI data. LinkedIn's B2B audience responds to career transformation proof.
- Lead with graduate outcomes: "Graduates earn Rs.40K-Rs.1L/month within 6 months"
- Industry placement rate data
- Campus and lab infrastructure as credibility signals
- Target: career-changers, hospitality professionals, aspiring bakery owners
Transformation content performs best. Show the journey from beginner to professional pastry chef.
- Before/after of student work (day 1 vs. day 29)
- Campus tours showing professional equipment
- Transformation reels with student testimonials
- Student bake-off highlights
🔍 Google Search
Capture high-intent search traffic from people actively looking for pastry education.
- Keywords: "pastry course Delhi", "professional baking certification India", "bakery business course"
- Responsive headlines emphasizing placement and ROI
- Location extensions for the Delhi campus
Not to Do
- Don't use stock food photos -- use real student and campus photography
- Don't use generic "chef in white" imagery -- show diversity and real students
- Don't focus only on offline -- promote the Rs.25K online option for broader reach
Treat for Tails
D2C dog treats brand. Little Chimkins -- Rs.599, real chicken liver + super seeds, preservative-free. Stand-up pouch packaging.
Hero product shots with Popcorn the poodle mascot and ingredient transparency.
- Product shots with Popcorn the poodle as brand mascot
- Ingredient callout graphics (real chicken liver, super seeds)
- UGC-style content with real dogs enjoying treats
- "What's inside" transparency posts
🔍 Google Search
Capture pet parents actively searching for healthier treat alternatives.
- Keywords: "healthy dog treats India", "preservative free dog treats", "natural dog treats"
- Highlight the preservative-free, real-ingredient angle
- Price point in ad copy for intent qualification
📰 Facebook/Meta
UGC-style ads showing real dogs and the 60-day guarantee.
- Real dog owners sharing unboxing moments
- 60-day satisfaction guarantee as risk-reversal CTA
- Ingredient comparison vs. store-bought treats
- Popcorn the poodle brand storytelling
Not to Do
- Don't show jars or bottles -- the product is a stand-up pouch
- Don't use generic dog clipart -- use real dog photography
- Don't use overly clinical/scientific language -- keep it warm and pet-parent friendly
Airo (meetairo.com)
AI Rank Tracker SaaS. Tracks brand visibility across ChatGPT, Claude, Perplexity, and other AI platforms. B2B SaaS.
B2B data-driven proof points that create urgency around AI visibility.
- Lead stat: "73% of buyers trust AI recommendations -- is your brand visible?"
- Industry-specific visibility data and benchmarks
- Thought leadership on the shift from SEO to GEO (Generative Engine Optimization)
- Target: CMOs, Heads of Growth, SEO managers
🔍 Google Search
Capture the emerging AI visibility monitoring search category.
- Keywords: "AI rank tracker", "ChatGPT brand monitoring", "GEO tool"
- Position as the category creator/leader
- Feature comparison in ad extensions
Dashboard screenshots and data visualizations that show the product in action.
- Dashboard screenshots showing visibility scores
- Competitor comparison visuals (anonymized)
- Before/after visibility improvement stories
- Short explainer videos on why AI visibility matters
Not to Do
- Don't use generic AI/robot imagery -- show the actual product interface
- Don't mention competitors by name in ads
- Don't use vague "AI-powered" claims -- be specific about what Airo tracks
Cogni (cogni.bakebetterapps.com)
AI Brand Visibility Tracker SaaS. Multi-tenant, team collaboration features. B2B SaaS for agencies and brands.
Similar B2B angle to Airo but emphasize multi-tenant and team collaboration features.
- Team-oriented messaging: "Track AI visibility across all your brands from one dashboard"
- Agency-focused positioning: multiple client management
- Collaboration features as differentiator
- Target: Agency owners, marketing teams, brand managers
🔍 Google Search
Target the brand monitoring and AI platform tracking space.
- Keywords: "AI visibility tracker", "brand monitoring AI platforms", "AI brand tracking tool"
- Emphasize multi-brand/multi-tenant capabilities
- Team features in ad extensions
Before/after visibility scores and action recommendation previews.
- Visibility score improvement graphics
- Action recommendation previews showing concrete next steps
- Team dashboard views showing multi-brand management
- Customer success metrics in carousel format
Not to Do
- Don't use generic AI/robot imagery
- Don't mention competitors by name in ads
- Don't confuse with meetcogni.com -- that is a competitor, not this product
- Don't use vague "AI-powered" claims without specifics
Master Prompt Template
Copy this template and fill in the blanks for any business and platform.
You are a senior performance marketer with 15+ years of experience creating high-converting ads for [PLATFORM: LinkedIn / Instagram / Google Search]. You specialize in [INDUSTRY] and have deep knowledge of platform-specific best practices. ## BUSINESS CONTEXT - Company: [COMPANY NAME] - Product/Service: [DESCRIPTION] - Pricing: [PRICING DETAILS] - USP: [UNIQUE SELLING PROPOSITION] - Target Audience: [DEMOGRAPHICS, PSYCHOGRAPHICS, PAIN POINTS] - Desired Action: [SIGN UP / PURCHASE / BOOK DEMO / ENROLL] ## BRAND GUIDE - Tone: [PROFESSIONAL / FRIENDLY / AUTHORITATIVE / PLAYFUL] - Colors: [HEX CODES] - Key Brand Elements: [LOGO USAGE, MASCOT, TAGLINE] - Reference Ads: [PASTE URLS OR DESCRIBE ADS YOU LIKE] ## PLATFORM SPECIFICS - Ad Format: [SINGLE IMAGE / CAROUSEL / RESPONSIVE SEARCH / VIDEO] - Character Limits: [HEADLINES: 30 CHARS / DESCRIPTIONS: 90 CHARS / ETC.] - Placement: [FEED / STORIES / SEARCH RESULTS / SIDEBAR] ## NOT TO DO LIST (CRITICAL) - Do NOT use [CLICHE 1] - Do NOT show [WRONG VISUAL] - Do NOT mention [COMPETITOR / SENSITIVE TOPIC] - Do NOT use [WRONG PACKAGING / FORMAT] - Do NOT default to [GENERIC INDUSTRY IMAGERY] ## DESIRED OUTPUT Generate [NUMBER] ad variations, each containing: 1. Headline (max [X] characters) 2. Body copy (max [X] characters) 3. CTA button text 4. Visual direction (describe the image concept) 5. Why this variation works (1 sentence rationale) ## PERFORMANCE CONTEXT (for Evolve phase) [PASTE PREVIOUS AD PERFORMANCE DATA HERE] - Top performer: [AD DESCRIPTION] — [CTR/CPC/CONV RATE] - Worst performer: [AD DESCRIPTION] — [CTR/CPC/CONV RATE] - Generate new variations that lean into what worked and avoid what didn't.
Quick Start Checklist
Work through these items before and during your first AI ad creation session.
Before You Start
During Creation
After Launch
5 Replit-Ready Prompts for Airo
Copy-paste each prompt directly into Replit 4's Ad Creative skill. Each targets a different ICP and platform mix.
Prompt 1: Fear/Urgency Campaign — LinkedIn + Instagram
ICP: SEO-Savvy Founders & CMOs | Buyer Psychology: ROI | Platforms: LinkedIn (3 ads) + Instagram (3 ads)
You are an elite B2B SaaS performance creative strategist who manages $50M+ in ad spend. You specialize in creating scroll-stopping fear/urgency campaigns for SaaS products targeting CMOs and marketing leaders. Create 6 ads total: 3 LinkedIn + 3 Instagram for Airo (meetairo.com) — an AI Rank Tracker. === PRODUCT === Airo tracks how often a brand is mentioned by AI platforms (ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Google AI Mode). Daily automated audits, Brand Visibility Score, competitor benchmarking (up to 10), sentiment analysis, citation intelligence, and an AI-powered Action Center with prioritized GEO recommendations. Pricing: Starter $29/mo | Pro $39/mo (most popular) | Enterprise custom. All plans: 7-day free trial, no credit card. Key stats: 5.2B AI queries/day | 73% of buyers trust AI recommendations | AI search growing 3x faster than Google | Airo is 4-48x cheaper than alternatives === CAMPAIGN ANGLE: FEAR/URGENCY === Core message: "Your competitors are being recommended by ChatGPT. You're not. And you don't even know it." Use these specific angles across the 6 ads: 1. "The Invisible Brand" — Your competitors are being recommended. You're not. 2. "The Google Illusion" — You rank #1 on Google. You don't exist on ChatGPT. 3. "The Silent Revenue Leak" — 73% of buyers trust AI recs. If AI doesn't recommend you, those buyers never find you. No click. No visit. No sale. And your analytics show nothing wrong. 4. "The Sentiment Time Bomb" — ChatGPT is telling people your product is 'decent but overpriced.' Every day. To thousands. And you have no idea. 5. "The Obsolescence Clock" — AI search is growing 3x faster than Google. In 2 years, half your organic traffic won't come from Google anymore. 6. "The Daily Intelligence Brief" — Every morning, Airo runs your prompts against 6 AI platforms and tells you exactly where you stand. Like a Bloomberg terminal for AI visibility. === LINKEDIN ADS (3) === - Target: VP Marketing, CMO, Head of SEO at B2B SaaS companies (50-5000 employees) - Format: Single image 1200x628 + headline + body text + CTA - Tone: Data-driven, slightly ominous, authoritative - CTA: "Get Your Free AI Audit" or "Start Free Trial" - Use angles 1, 2, and 3 above === INSTAGRAM ADS (3) === - Target: SaaS founders, marketing leaders, growth hackers - Format: Square 1080x1080, dark mode aesthetic, bold data typography - Tone: Urgent but not alarmist, data-forward - CTA: "Try Free for 7 Days" - Use angles 4, 5, and 6 above === BRAND STYLE === - Colors: Deep navy (#1a1a2e), electric blue (#4361ee), white. Dark mode aesthetic with subtle gradients. - Typography: Modern sans-serif (Inter family), bold data numbers - Visual style: Dashboard screenshots, data visualizations, dark backgrounds, glowing metric highlights - Tone: Authoritative, data-driven, slightly urgent === NOT TO DO (CRITICAL) === - Do NOT use generic AI/robot imagery (no Terminator, no glowing brains, no humanoid robots) - Do NOT mention specific competitors by name (no "better than Semrush") - Do NOT generate the Airo logo — leave a placeholder box where logo goes - Do NOT use light/pastel color schemes — Airo is dark mode - Do NOT use stock photos of people pointing at screens - Do NOT use red as an accent color - Do NOT claim "the only AI tracker" — say "the most affordable" or "the most actionable" - Do NOT use Comic Sans, Papyrus, or decorative fonts === OUTPUT === For each ad: visual mockup + all copy + audience targeting + quality score (1-10) + one improvement suggestion.
Prompt 2: Agency Revenue Play — LinkedIn + Facebook
ICP: Digital Marketing Agencies | Buyer Psychology: Speed + ROI | Platforms: LinkedIn (3 ads) + Facebook (3 ads)
You are an elite B2B SaaS performance creative strategist. Create 6 ads (3 LinkedIn + 3 Facebook) targeting digital marketing agencies for Airo (meetairo.com). === PRODUCT === Airo — AI Rank Tracker. Tracks brand mentions across ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Google AI Mode. Features: daily audits, visibility scoring, competitor benchmarking (10 competitors), sentiment analysis, citation intelligence, AI Action Center, CSV export, multi-brand support (3 brands on Pro). Pricing: Starter $29/mo | Pro $39/mo | Enterprise custom. 7-day free trial, no CC. === CAMPAIGN ANGLE: AGENCY REVENUE PLAY === Core message: "Your clients will pay $500-$2K/month for AI visibility reports. Your cost? $39/month. That's a 12-50x markup." Specific angles to use: 1. "The New Service Line" — "Your clients are asking about AI visibility and you don't have an answer. Now you do." 2. "The Margin Play" — "$39/month cost. $500-$2K/month client fee. 12-50x markup. White-label ready." 3. "The Agency Standard" — "'Our agency now runs Airo for every client before we touch their SEO.' — Marcus Williams" 4. "The GEO Expert Positioning" — "SEO consultants who add GEO charge 2x their old rates. Airo gives you the data to back it up." 5. "The Client Retention Tool" — "Add AI visibility tracking to every retainer. Give clients a reason to never leave." 6. "The Competitive Edge" — "While other agencies still only offer SEO reports, you'll hand clients their AI visibility score across 6 platforms." === LINKEDIN ADS (3) === - Target: Agency owners, digital marketing directors, SEO agency founders (company size 2-100) - Format: Single image 1200x628, professional but bold - Use angles 1, 2, 3 - CTA: "Add AI Visibility to Your Stack" or "Start Free Trial" === FACEBOOK ADS (3) === - Target: Lookalike of agency owners, marketing freelancers, growth consultants - Format: 1080x1080 square, designed for feed - Use angles 4, 5, 6 - CTA: "Try Free for 7 Days" or "See the Demo" === BRAND STYLE === Colors: Deep navy (#1a1a2e), electric blue (#4361ee), white. Dark mode. Modern sans-serif. Visual approach: Show the multi-brand dashboard, white-label report previews, revenue calculators, side-by-side client visibility scores. === NOT TO DO === - Do NOT use generic "agency team meeting" stock photos - Do NOT generate the Airo logo — placeholder only - Do NOT use light/pastel colors — dark mode only - Do NOT mention specific competitor tools by name - Do NOT use "cheap" — use "high-margin" and "scalable" - Do NOT show pricing comparisons with named competitors - Do NOT use any red accents === OUTPUT === For each ad: visual mockup + all copy + targeting + quality score (1-10) + one improvement suggestion.
Prompt 3: Google Responsive Search Ads — Full Keyword Campaign
ICP: All ICPs (search intent) | Buyer Psychology: Speed | Platform: Google Ads only (3 ad groups)
You are an elite Google Ads specialist with 15 years managing $20M+ in B2B SaaS search spend. Create 3 complete Google Responsive Search Ad groups for Airo (meetairo.com). === PRODUCT === Airo — AI Rank Tracker at meetairo.com. Tracks brand visibility across ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Google AI Mode. Daily automated audits, Brand Visibility Score, competitor benchmarking, sentiment analysis, citation intelligence, AI Action Center. Pricing: $29/mo Starter | $39/mo Pro | Custom Enterprise. 7-day free trial, no credit card. Key differentiators: 4-48x cheaper than alternatives ($29 vs $99-$149/mo), sentiment analysis (competitors don't have), citation intelligence, AI-generated action plans. === 3 AD GROUPS === **Ad Group 1: Category Search (High Intent)** Target keywords: "AI rank tracker", "AI visibility tool", "AI search tracker", "AI brand tracker", "AI mention tracker" Negative keywords: "free", "open source", "DIY" **Ad Group 2: Problem-Aware Search (Medium Intent)** Target keywords: "ChatGPT brand monitoring", "what does ChatGPT say about my brand", "AI recommendation tracking", "how to appear in ChatGPT", "GEO tool", "generative engine optimization tool" Negative keywords: "course", "tutorial", "what is" **Ad Group 3: Competitor/Alternative Search (High Intent)** Target keywords: "AI visibility tracker", "brand monitoring AI platforms", "AI search optimization tool", "AI recommendation analytics", "alternative to [category]" Negative keywords: competitor brand names (specify in campaign settings) === FOR EACH AD GROUP, CREATE === 1. **15 headline options** (max 30 characters each) — score each 1-10 for relevance and CTR 2. **4 description options** (max 90 characters each) — score each 1-10 3. **Pin recommendations** — which headlines to pin to positions 1, 2, 3 4. **Visual mockup** showing how the top 3 headline/description combos would appear in Google Search results 5. **Sitelink extensions** (4 per ad group): text + description URL path 6. **Callout extensions** (4 per ad group) 7. **Structured snippet extensions** (features list) === COPY PRINCIPLES === - Lead with the pain or outcome, not the product name - Include numbers: "$29/mo", "6 AI platforms", "7-day free trial" - Use urgency without being pushy: "AI search growing 3x faster than Google" - Match search intent precisely — someone searching "ChatGPT brand monitoring" wants monitoring, not theory - Include social proof where space allows: "2,400+ brands tracked" === NOT TO DO === - Do NOT use "the best" or "the #1" — Google may disapprove - Do NOT mention competitor names in ad copy - Do NOT use ALL CAPS in headlines - Do NOT use exclamation marks more than once per ad - Do NOT claim specific ROI percentages without asterisk - Do NOT use "free" in headlines unless referring to the actual free trial - Do NOT use emoji in Google ad copy === OUTPUT FORMAT === Present each ad group as a structured table with all headlines scored, descriptions scored, pin recommendations, and a visual mockup of the top combination in Google Search results format. Include recommended daily budget allocation across the 3 groups.
Prompt 4: Retargeting Campaign — Instagram + Facebook
ICP: Website visitors who didn't convert | Buyer Psychology: ROI + Aspirational | Platforms: Instagram (3) + Facebook (3)
You are an elite retargeting specialist who manages $30M+ in B2B SaaS remarketing spend. Create 6 retargeting ads (3 Instagram + 3 Facebook) for Airo (meetairo.com) targeting people who visited the site but didn't start a free trial. === PRODUCT === Airo — AI Rank Tracker. meetairo.com. Tracks brand visibility across 6 AI platforms (ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Google AI Mode). Key features: daily audits, visibility scoring, competitor benchmarking, sentiment analysis, citation intelligence, AI Action Center with prioritized GEO recommendations. $29/mo Starter | $39/mo Pro | 7-day free trial, no CC required. === RETARGETING STRATEGY === These people already know what Airo is. They visited but didn't convert. The ads need to overcome the specific objection that stopped them. **3 Objection-Busting Angles:** 1. "The Proof" — Social proof and results. "We tracked 2,400 brands. The average is invisible on 4/6 AI platforms. The ones using Airo? 48% visibility in 90 days." Show the before/after. 2. "The Risk Reversal" — Remove friction. "7-day free trial. No credit card. Set up in 2 minutes. First audit in 60 seconds. Cancel with one click. What are you risking?" 3. "The FOMO" — Competitive urgency. "While you're thinking about it, your competitors already started tracking. 47 brands signed up this week in your category." **3 Feature-Demo Angles:** 4. "The Action Center" — Show the killer feature. "Other tools show you data. Airo tells you exactly what to do about it. AI-generated action plans, prioritized by impact." 5. "The Dashboard Tour" — Product walkthrough. Show the actual UI — visibility score trending up, competitor comparison, sentiment breakdown, citation sources. 6. "The 60-Second Audit" — Speed demo. "Paste your brand name. Pick your category. In 60 seconds: your AI visibility score across 6 platforms, your competitors' scores, and what to fix first." === INSTAGRAM ADS (3) === - Format: 1080x1080 square and 1080x1920 story variant for each - Use angles 1, 2, 3 - Design: Dark mode, data-forward, dashboard screenshots, bold metric callouts - CTA: "Start Your Free Trial" (direct, no ambiguity) === FACEBOOK ADS (3) === - Format: 1200x628 landscape for feed - Use angles 4, 5, 6 - Design: Product screenshots, UI close-ups, feature highlights with annotation arrows - CTA: "Try Airo Free" or "See Your AI Score" === BRAND STYLE === Colors: Navy (#1a1a2e), electric blue (#4361ee), white. Dark mode. Subtle gradients. Modern sans-serif. Retargeting-specific: These people have seen the brand — use consistency. Show the actual product UI they glimpsed on the website. Make it feel familiar. === NOT TO DO === - Do NOT use fear tactics — these people are warm, not cold. Inspire, don't scare. - Do NOT repeat the same messaging they saw on the website — offer a NEW angle - Do NOT generate the Airo logo — placeholder only - Do NOT use light themes — dark mode only - Do NOT use generic stock imagery — product screenshots only - Do NOT use "limited time" fake urgency — real urgency only (competitor activity) - Do NOT show pricing prominently — they already saw it, focus on value === OUTPUT === For each ad: visual mockup + all copy + quality score (1-10) + frequency cap recommendation + one improvement suggestion.
Prompt 5: Founder Story / Aspirational — Instagram + LinkedIn
ICP: SEO Consultants & Solo Founders | Buyer Psychology: Aspirational | Platforms: Instagram (3) + LinkedIn (3)
You are an elite brand storytelling creative strategist specializing in aspirational B2B SaaS campaigns. Create 6 ads (3 Instagram + 3 LinkedIn) for Airo (meetairo.com) using founder-story and aspiration-driven angles. === PRODUCT === Airo — AI Rank Tracker. meetairo.com. Tracks brand visibility across ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Google AI Mode. Daily audits, visibility scoring, competitor benchmarking, sentiment analysis, citation intelligence, AI Action Center. $29/mo Starter | $39/mo Pro | 7-day free trial, no CC. === CAMPAIGN ANGLE: ASPIRATIONAL / TRANSFORMATION === Target the solo founder, SEO freelancer, or small marketing team leader who wants to be seen as the expert — the one who "gets" the AI shift before everyone else. **6 Aspirational Story Angles:** 1. "The GEO Pioneer" — "While everyone's still arguing about whether AI will replace Google, you're already tracking both. That's called being ahead." Show a lone founder with their Airo dashboard, looking confident. 2. "The Client Hero" — "Imagine walking into your next client meeting with their AI visibility score. They didn't even know this metric existed. You just became their most valuable partner." Tell the story visually. 3. "The SEO Evolution" — "You mastered keywords. You mastered backlinks. You mastered content. The next mastery? AI visibility. Same rigor. New frontier." Frame as the natural next chapter. 4. "The Discovery Testimonial" — "'We had no idea Perplexity was sending buyers to our competitor for 14 months. Airo showed us in the first audit.' — Sarah Chen." Real testimonial format. 5. "The Before/After" — "Before Airo: 12% AI visibility. After 90 days: 48% visibility. 67 new citations. Recommended on 4/6 platforms." Pure transformation data. 6. "The Category Creator" — "In 2020, nobody tracked their Google ranking either. Then tools like Ahrefs changed everything. AI visibility is having its 'Ahrefs moment.' And you can be early." === INSTAGRAM ADS (3) === - Format: 1080x1080 square, designed for feed - Use angles 1, 2, 3 - Design: Blend of lifestyle (founder at desk, confident, tech-forward environment) with product UI overlay. Dark mode aesthetic with warm accent lighting. - Tone: Inspiring, forward-looking, "you're the smart one in the room" - CTA: "Be Early — Try Airo Free" === LINKEDIN ADS (3) === - Format: 1200x628 landscape - Use angles 4, 5, 6 - Design: Testimonial cards, before/after data graphics, thought leadership visual format - Tone: Professional but warm, peer-to-peer, "join the movement" - CTA: "Start Your Free AI Audit" or "Join 2,400+ Brands" === BRAND STYLE === Colors: Navy (#1a1a2e), electric blue (#4361ee), white, subtle warm gold accent (#f59e0b) for aspirational warmth. Dark mode base. Typography: Inter, bold data numbers, clean layouts. This campaign leans slightly warmer than other Airo campaigns — it's about the PERSON, not just the data. === NOT TO DO === - Do NOT use corporate stock photos — if showing people, make them feel like real founders (casual, laptop, coffee shop or home office) - Do NOT use "hustle culture" or "grind" language — this is about being smart, not working harder - Do NOT generate the Airo logo — placeholder - Do NOT use light color schemes — dark mode with warm accents - Do NOT use fake testimonial photos — use text-only testimonial format or abstract silhouettes - Do NOT position Airo as a replacement for SEO tools — it's an addition - Do NOT use jargon without context — spell out GEO as "Generative Engine Optimization" at least once - Do NOT show competitor dashboards or comparison screenshots === OUTPUT === For each ad: visual mockup + all copy + audience targeting parameters + quality score (1-10) + emotional tone assessment + one improvement suggestion.