Full Demo Video Script
& Production Guide
Conversion-optimized walkthrough of every Airo feature using FirstCry.com as the demo brand. Structured with Copy Alchemist psychology + Funnel Expert conversion architecture.
| Element | Detail |
|---|---|
| Demo Brand | FirstCry.com — India's largest baby & kids commerce platform |
| Funnel Position | Mid-funnel: Problem-Aware → Solution-Aware (Schwartz Stage 2→3) |
| Funnel Type | VSL-lite Demo (Playbook C adapted from Funnel Expert) |
| Goal | Drive free trial signups via meetairo.com/get-started |
| Distribution | YouTube, website embed, sales calls, cold outreach |
Persuasion Stack (Copy Alchemist Framework)
Hook — Pattern Interrupt + Gap Reveal
0:00–0:15. Opens with a question that forces the brain to seek an answer.
Problem Amplification — "The Invisible Problem"
0:15–1:30. Four-layer problem nesting: surface → hidden cause → competitive threat → system failure.
Live Proof — Demo IS the Evidence
1:30–7:30. Real data, real platform, real brand. Not slides. Not claims.
Mechanism Reveal — GEO as the New SEO
Throughout. Each platform explanation teaches the viewer something new, building authority.
CTA Stack — Risk Reversal + Urgency
7:30–8:30. Two doors: free check (zero friction) + 7-day trial. "Free" appears 3 times.
Category Search: "best baby products online India", "where to buy baby clothes online"
Brand Direct: "is FirstCry good", "FirstCry reviews"
Comparison: "FirstCry vs Hopscotch", "FirstCry vs Amazon baby products"
Buyer Intent: "best baby care brand in India", "safest baby products India"
Text overlay on black — white text, one line at a time:
"When someone asks ChatGPT: 'What's the best baby products brand in India?'..."
"...does FirstCry show up?"
"When 400 million people ask AI for a recommendation... and your brand doesn't show up... you don't just lose visibility. You lose the sale. To a competitor you've never even heard of."
"This is Airo. And in the next 8 minutes, I'm going to show you exactly where FirstCry stands across every major AI platform — and what any brand can do about it."
- Specificity + Curiosity + Big Promise equation drives the hook
- "400 million" = concrete number (ChatGPT MAU) — reptilian brain responds to scale
- "Competitor you've never heard of" = fear of unknown threat (Life Force 8: Survival)
- Hook is a QUESTION, not a statement — forces the brain to seek the answer
"Here's what's happening right now that most marketing teams don't see."
"Your customers are no longer just Googling. They're asking ChatGPT, Claude, Perplexity, and Gemini for recommendations. And these AI platforms don't show ten blue links. They give ONE answer. Maybe two brands. Maybe three."
"If you're not in that answer... you're invisible. Not page two invisible. You literally don't exist in that customer's decision."
"And here's the part that should worry you: your competitors might already be there. And you'd never know — because there's no Google Analytics for AI. No Search Console. No rank tracker."
[BEAT] "Until now."
- Surface problem: Not showing up in AI
- Hidden cause: AI gives fewer results than Google
- Amplification: Competitors winning silently
- System failure: No tools exist to track this
"Until now" = classic vehicle shift moment — positions Airo as the novel mechanism.
"Let me show you Airo in action. We'll start with the free AI Rank Checker — anyone can use this, no account needed."
"I'm entering FirstCry — India's largest baby and kids e-commerce brand. Domain: firstcry.com. And I'll hit 'Check My AI Visibility.'"
"Watch what's happening. Airo is querying ChatGPT, Claude, Perplexity, and Gemini right now — in real time — with the exact questions your customers would ask. Not generic queries. Buyer-intent queries."
"This takes about 60 seconds. Each AI platform is being asked questions like 'best baby products brand in India', 'where to buy baby clothes online', and 'FirstCry vs competitors.'"
"And here's FirstCry's AI Visibility Score..."
"[Read the actual score]. That means [interpret based on range]."
"Now look at the per-platform breakdown. [Read actual per-platform data.] Each platform has different data sources. What works on one doesn't automatically work on another."
"And look — these are the competitors AI is recommending INSTEAD of FirstCry. [Read actual competitor names.] Some of these might not even be on FirstCry's competitive radar."
"The free check gives you a snapshot. But if you want to actually track and improve your AI visibility over time — this is the Airo dashboard."
"Four numbers that tell you everything at a glance."
KPI Card Walkthrough
Hover over each KPI card as you narrate:
| KPI | Voiceover | Revenue Connection |
|---|---|---|
| Brand Visibility % | "[X]% — how often AI mentions FirstCry across all queries and platforms." | Direct measure of AI recommendation rate |
| Total Mentions | "[N] — every single time an AI platform named FirstCry." | Raw volume of brand exposure |
| Positive Sentiment | "[X]% — not just mentioned, but mentioned positively. AI can recommend you AND trash you." | Quality of mentions matters for conversion |
| Visibility Score | "[N] — position-weighted. Being first in an AI response = higher score. Think of it as your AI rank." | First-mention bias drives clicks |
"This trend line shows how visibility changed over the last [7/30/90] days. [Call out any movement.]"
"Filter by platform. Watch — [click Claude]. FirstCry's visibility on Claude is [X]%. Now [click ChatGPT] — it's [Y]% on ChatGPT. Completely different numbers. Each AI pulls from different sources."
"And here — your competitors, ranked by AI visibility. [Read top 3.] If you're a CMO looking at this, this tells you EXACTLY who's winning the AI recommendation game."
"Now let's go deeper. The Audits page shows every single query Airo has tested — and exactly what each AI platform said."
"[Read an actual row — e.g., 'The query was "best baby products online India." ChatGPT mentioned FirstCry — but Claude didn't. Perplexity cited firstcry.com as a source but didn't actually recommend the brand.']"
"Click any row and you get the full breakdown. Four panels — one for each AI platform. This is the actual response each AI gave to that query."
"And you can read the raw response. Word for word. This is what a real customer sees when they ask ChatGPT that question."
"This is intelligence you literally cannot get anywhere else. No SEO tool shows you this."
"Conversations is where you browse through every AI response, filtered by platform and sentiment."
"See the yellow highlights? That's everywhere FirstCry was mentioned. And these badges tell you if the mention was positive, neutral, or negative."
"Switch to Perplexity and you see completely different responses. Perplexity pulls live web data — so if FirstCry isn't ranking on Google for this query, Perplexity won't mention them either."
"That one insight alone — that Perplexity follows Google rankings — could change your entire SEO strategy."
"Competitor Analytics. This is the table every brand strategist needs."
"[Read data: 'Hopscotch: 42% overall visibility. 55% on ChatGPT, 30% on Claude. FirstCry: 28% overall.'] Click any column to sort. Now you can see who owns each AI platform."
"Expand a competitor and see exactly WHICH queries they're winning on. These are the gaps. If Hopscotch is getting recommended for 'best baby clothes online' and FirstCry isn't — that's a specific, fixable problem."
"And Citations — every website AI cites as a source. These are the websites AI trusts. If firstcry.com isn't in this list — or it's far behind competitors — you know exactly which directories, press outlets, and content hubs to target."
"Filter to competitors only — and you see which competitor domains AI is citing. That's their source of AI authority."
"Everything I've shown you so far is the diagnosis. This — is the prescription."
"Airo's Action Center uses all your audit data — your visibility gaps, your competitor positions, your citation gaps, your zero-visibility platforms — and generates a prioritized action plan."
"[Read a HIGH priority action — e.g., 'Submit FirstCry to 50+ parenting and baby product directories. Priority: HIGH. Impact: 9 out of 10. This directly targets the citation gap on ChatGPT and Claude.']"
"[Read another — e.g., 'Publish a comprehensive Best Baby Products by Age guide on firstcry.com. This creates the exact type of resource that Perplexity and Google AI Overview cite.']"
"Track progress right here. Move actions from To Do to In Progress to Resolved. Run another audit next week and see if the needle moved."
"This isn't generic SEO advice. Every action is specific to FirstCry's data. It knows which platforms are weak, which competitors are strong, and which content gaps exist."
GEO Intelligence Embedded in Actions
| AI Platform | Primary Signal | How to Win |
|---|---|---|
| ChatGPT | Training data frequency | 50+ external articles, directory listings, "best X" roundups |
| Claude | Authoritative sources | Wikipedia page, national press coverage, institutional listings |
| Perplexity | Live Google/Bing results | Rank on Google for target queries — Perplexity follows automatically |
| Gemini | Google ecosystem | Google Business Profile, Maps reviews, YouTube channel, GBP posts |
"A few more things you should know. You control everything."
"Add any search query you want to track. Airo can auto-generate relevant queries — or you add your own."
"Add competitors manually or let Airo discover them. Track as many as you need."
"In Settings — choose which AI platforms to track. Free plan gives you ChatGPT, Perplexity, and Gemini. Starter adds Claude. Pro adds Google AI Overview and Google AI Mode."
"Plans start at $39 a month. 7-day free trial on every paid plan."
"Let me tell you why this matters right now."
"AI search isn't coming. It's here. ChatGPT has 400 million users. Perplexity is growing 40% month over month. Google AI Overviews now appear on 30% of all searches. And every single one of these platforms is making brand recommendations — whether you're tracking them or not."
"FirstCry has a [X]% AI visibility score right now. That means [100-X]% of the time — when a potential customer asks AI about baby products — FirstCry isn't even in the conversation."
"Your competitors are filling that gap. Every day you're not tracking this is a day they're pulling further ahead."
Check your brand's AI visibility for free.
meetairo.com/check
Or start your 7-day free trial.
meetairo.com/get-started
"Go to meetairo.com/check. Enter your brand name. See your score in 60 seconds. No account needed."
"And if you want the full picture — daily tracking, competitor intelligence, citation analysis, and an AI-powered action plan — start your free trial at meetairo.com/get-started."
"This is Airo. Know where AI ranks your brand."
- "Whether you're tracking them or not" = invisible villain callback from Scene 2
- Two CTAs: low-commitment (free check) + high-commitment (trial) — always give two doors
- Specific stats (400M, 40%, 30%) = credibility + urgency via concrete numbers
- "Free" appears 3 times. "No account needed." — systematic risk reversal
- "Know where AI ranks your brand" = tagline/positioning statement
| Time | Overlay Text | Style |
|---|---|---|
| 0:05 | "400 million people ask AI for recommendations every month" | White on black, fade in |
| 0:12 | "Does your brand show up?" | Large, center screen |
| 1:15 | "AI gives 1-3 brand recommendations. Google gives 10+." | Stat card, bottom third |
| 2:00 | "meetairo.com/check — Free, no account needed" | Lower third, persistent 5s |
| 3:30 | "Brand Visibility: [X]%" | Callout arrow at KPI |
| 4:00 | "Each AI platform uses different data sources" | Lower third |
| 5:00 | "This is what your customers see" | Top overlay on raw response |
| 6:15 | "Perplexity follows Google rankings" | Highlight callout |
| 7:00 | "Every action is specific to your data" | Lower third |
| 8:00 | "meetairo.com/check" | Large, center, with arrow |
| 8:20 | "7-day free trial — meetairo.com/get-started" | End card |
| Cut | Duration | Scenes | Channel |
|---|---|---|---|
| Full Demo | 8:30 | All 10 scenes | YouTube, website embed, sales calls |
| Social Proof Loop | 3:00 | 1 + 3 + 8 + 10 | LinkedIn, Twitter/X, cold email |
| Hook + Check Only | 1:30 | 1 + 3 (condensed) | Meta ads, TikTok |
| Competitor Intelligence | 2:30 | 1 + 4 + 7 + 10 | CMO outreach, cold email |
| Sales Call B-Roll | 5:00 | 3-8 (no voiceover) | Live sales calls with rep narration |
| Attribute | Direction |
|---|---|
| Tone | Confident, direct, slightly urgent. "Smart friend showing you something important" — NOT infomercial. |
| Pace | Moderate with deliberate pauses before big reveals (score, competitor names, raw responses). |
| Energy Curve | Hook 7/10 → Problem 6/10 → Demo 8/10 → Action Center 9/10 → Close 7/10 |
| Avoid | "Amazing", "incredible", "game-changing", "revolutionary" — use specific numbers instead. |
| Use | "Look at this", "Watch what happens", "See this number?" — direct the viewer's eye. |
- ChatGPT response screenshot with FirstCry highlighted yellow
- Text: "FirstCry's AI Score: [X]%"
- Red arrow pointing to score
- Face (reaction) in corner
- Split: FirstCry logo vs competitor logos
- Text: "AI recommends THEM, not you"
- Dashboard chart in background
- Large text: "72% Invisible"
- Sub: "FirstCry's AI Visibility Report"
- Dark bg, score gauge graphic
YouTube Description
Pinned Comment
CTA Hierarchy (Funnel Expert Framework)
| Level | Action | Friction | Usage |
|---|---|---|---|
| Level 1 | Free AI Rank Check at /check | Zero — no email, no signup | Primary CTA (mentioned 2x) |
| Level 2 | Start 7-day free trial at /get-started | Email + brand info | Secondary CTA |
| Level 3 | Book a demo call | Calendar + time | NOT used (too high friction) |
Watch video → Free check (/check) → See score → Email gate → Quiz → Register → Onboarding → Dashboard → Trial gate → Subscribe
The video's job is ONLY to get them to /check. The funnel handles the rest.