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Airo Replit Ad Prompt

Complete ad creation brief for Replit 4's ad maker. 9 production-ready ads across LinkedIn, Instagram, and Google Ads — with full product intelligence and brand guidelines baked in.

9
Ads Total
3
Platforms
5
ICPs
16
Sections
01Product Overview
Product
Airo — AI Rank Tracker
URL
meetairo.com
Category
SaaS / AI Visibility / GEO (Generative Engine Optimization)
What it does
Airo tracks how often a brand is mentioned and recommended by AI platforms — ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, and Google AI Mode. It runs scheduled daily audits using real buyer prompts, scores visibility as a percentage, detects sentiment (positive/neutral/negative), extracts citation sources (which domains AI trusts), benchmarks against up to 10 competitors, and generates an AI-powered action roadmap with prioritized fixes.
Free Tool
meetairo.com/check — instant AI visibility score, no signup required. Enter brand + domain, get scored across 4 platforms in 60 seconds.
02Core Selling Benefits
  1. See exactly what 6 AI platforms say about your brand — verbatim, every day, automatically
  2. One visibility score to report to leadership: "We're at 34% AI visibility, up from 21%"
  3. Catch competitors stealing your AI recommendations before it's too late
  4. AI-generated GEO action plan tells you exactly what to fix, ranked by impact
  5. Citation intelligence shows which domains AI trusts — so you know where to get listed
  6. Sentiment monitoring catches negative AI mentions before they compound
  7. Set up in 10 minutes, first audit in 60 seconds, runs daily on autopilot
  8. 4-48x cheaper than competitors (AI Rank Checker $99/mo, RankScale ~$99/mo — Airo $29/mo)
03Pricing
PlanPriceIncludes
Starter$29/mo ($290/yr)4 AI platforms, 50 prompts, 1 brand, 3 competitors
Pro$79/mo ($790/yr)6 AI platforms (incl Google AI), 100 prompts, 3 brands, 10 competitors, sentiment, Action Center, CSV export
EnterpriseCustomUnlimited everything, white-label, API
All plans: 7-day free trial, no credit card required, cancel anytime.
04Key Stats for Ads
  • 5.2 billion AI queries per day
  • 73% of buyers trust AI recommendations over Google results
  • AI search growing 3x faster than Google
  • 2,400+ brands assessed on the platform
  • 4.9/5 average user rating
  • You can rank #1 on Google and be completely invisible on ChatGPT
05Target Audiences
ICP 1SEO-Savvy SaaS/DTC Founders ($500K-$10M ARR)
Already invests in SEO. Hearing about AI search. Zero visibility into it. Pain: "I've spent 3 years building Google rankings. Now everyone's using ChatGPT instead."
ICP 2Digital Marketing Agencies (10-100 clients)
Clients asking about AI visibility, no tool to deliver reports. Can charge $500-$2K/mo on top of Airo's $29-$79 cost. Pain: "Our clients are asking about AI visibility and we don't have an answer."
ICP 3CMOs / Heads of Growth (Mid-Market)
CEO/board asking for AI visibility strategy, need data and a dashboard. Pain: "My CEO wants an AI visibility strategy and I have no data, no baseline, and no roadmap."
ICP 4SEO Consultants / Freelancers
Need to pivot before AI search makes traditional SEO obsolete. Pain: "Traditional SEO is getting harder. I need to pivot before AI search makes my offering obsolete."
ICP 5Local Business Owners
Dentists, plumbers, realtors. Google rankings fine but calls dropping. Don't know AI search exists for local queries.
06Competitive Positioning
vsTheir GapAiro Advantage
AI Rank Checker ($99/mo)No sentiment, no citations, no action center3x cheaper + more intelligence
RankScale (~$99/mo)More platforms but no actionable outputSimpler, cheaper, GEO-aware actions
Airo's moat: The Action Center that tells you exactly what to DO, not just what's wrong.
07Testimonials
"We had no idea Perplexity was sending buyers to our competitor for 14 months. Airo showed us in the first audit."
— Sarah Chen, Head of Growth
"Our agency now runs Airo for every client before we touch their SEO. AI visibility is the metric CMOs actually ask about now."
— Marcus Williams, Agency Founder
"Within the first week, Airo identified 6 high-volume prompts we weren't mentioned in at all."
— Priya Mehta, CMO
08Objection Handling
ObjectionResponse
"AI search isn't big enough yet"5.2B queries/day, growing 3x faster than Google
"We already do SEO"SEO feeds Perplexity but NOT ChatGPT or Claude — different signals, different playbook
"$29/mo is expensive"$0.96/day. If AI sends even ONE customer/month to your competitor, you're losing far more
"I can just ask ChatGPT myself"One query, one platform, one point in time. Airo tracks 100 prompts across 6 platforms daily automatically
09The Mechanism
Each AI platform uses different ranking signals. ChatGPT relies on training data frequency. Claude trusts Wikipedia and national press. Perplexity scrapes live Google results. Gemini reads your Google Business Profile. You need different strategies for each — and Airo shows you exactly where you stand on each one.
10Brand Guidelines

Mandatory for all ad visuals. Follow exactly.

ElementValueUsage
Primary #4F46E5CTAs, buttons, accents, highlights
Secondary #7C3AEDGradients, secondary accents
Dark BG #0A0A0FDark-mode ad variants
Light BG #FFFFFFClean/light ad variants
Text (dark)#FFFFFFOn dark backgrounds
Text (light)#111827On light backgrounds
Muted#6B7280Secondary text
Border#E5E7EBCards, UI elements
FontInter900 headlines, 600 body, 400 small
NameAiroNever Cogni, MeetAiro, AIRO, airo
URLmeetairo.comLowercase, no https://
Radius12-16pxCards and UI elements
CTA PrimarySolid indigo pill, white textMain action buttons
CTA SecondarySolid black pill, white textAlternate buttons
Design ReferenceStripe, Linear, Vercel, NotionMinimal, confident, typographic
11Strictly Avoid
  • Purple gradients covering entire backgrounds
  • Neon colors, rainbow gradients, bright saturated backgrounds
  • Generic AI imagery: robot heads, neural networks, brain illustrations, matrix code
  • Stock photos of people pointing at screens or in meeting rooms
  • Canva template aesthetic — pre-made graphic elements, sticker icons, template borders
  • Drop shadows heavier than rgba(0,0,0,0.08)
  • Any font other than Inter
  • Emojis in LinkedIn copy (acceptable sparingly in Instagram)
  • Outlined/ghost buttons as primary CTA
12LinkedIn Ads (3)

B2B decision makers. Professional, data-driven. 1200x628 or 1080x1080. Under 150 words. No emojis.

AD 1Agency Revenue Angle
Target
Agency owners
Angle
Charge clients $500-$2K/mo for AI visibility reports. Your cost: $29/mo. 12-50x markup.
CTA
"Start Free Trial"
AD 2Competitive Intelligence Angle
Target
CMOs / growth leaders
Angle
Your competitors are being recommended by AI. You're not. And you don't even know it.
CTA
"Check Your AI Score Free"
AD 3Career Pivot Angle
Target
SEO professionals
Angle
GEO is the new SEO. Consultants who add AI visibility charge 2x their old rates. Airo gives you the data.
CTA
"Start Free Trial"
13Instagram Ads (3)

Founders, solopreneurs, growth marketers (25-45). Casual, provocative. 1080x1080. Under 125 words. 3-5 hashtags.

AD 1Invisible Brand Fear
Angle
You rank #1 on Google but don't exist on ChatGPT.
CTA
"Try free at meetairo.com"
AD 2Free Tool Hook
Angle
"I just checked my AI visibility score. It's lower than I thought." — drive to meetairo.com/check
CTA
"Check yours free — link in bio"
AD 3Competitor Spy
Angle
See what AI recommends instead of you. Your competitor was cited 80 times. You? 19.
CTA
"Try free at meetairo.com"
14Google Ads (3 RSAs)

RSA format: 15 headlines (30 chars) + 4 descriptions (90 chars). Include keywords in 3+ headlines. Use all slots.

AdTarget KeywordsAngleDisplay Path
Ad 1"ai rank tracker", "ai visibility tool"Bottom-funnel direct product pitchmeetairo.com/ai-rank-tracker
Ad 2"generative engine optimization", "ai seo tool"Mid-funnel educational + productmeetairo.com/free-trial
Ad 3"how to rank on chatgpt", "chatgpt seo"Problem-aware, problem-solutionmeetairo.com/pricing
15Output Requirements

For each of the 9 ads, Replit must provide:

  1. Complete ad copy (headline, body/caption, CTA) — production-ready, copy-pasteable
  2. Image concept with exact visual direction following brand guidelines (layout, colors, UI elements, text on image)
  3. Target audience for this specific ad
  4. Messaging angle being used
  5. Why this angle works for this platform
16Full Copy-Paste Prompt for Replit

Copy the entire block below and paste directly into Replit 4.

I want you to build an amazing ad creation system. This prompt should create three ads each for LinkedIn, Instagram, and Google Ads (9 ads total).

Here is everything you need to know about the product:

---

PRODUCT: Airo — AI Rank Tracker
URL: meetairo.com
CATEGORY: SaaS / AI Visibility / GEO (Generative Engine Optimization)

WHAT IT DOES:
Airo tracks how often a brand is mentioned and recommended by AI platforms — ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, and Google AI Mode. It runs scheduled daily audits using real buyer prompts, scores visibility as a percentage, detects sentiment (positive/neutral/negative), extracts citation sources (which domains AI trusts), benchmarks against up to 10 competitors, and generates an AI-powered action roadmap with prioritized fixes.

CORE SELLING BENEFITS:
1. See exactly what 6 AI platforms say about your brand — verbatim, every day, automatically
2. One visibility score to report to leadership: "We're at 34% AI visibility, up from 21%"
3. Catch competitors stealing your AI recommendations before it's too late
4. AI-generated GEO action plan tells you exactly what to fix, ranked by impact
5. Citation intelligence shows which domains AI trusts — so you know where to get listed
6. Sentiment monitoring catches negative AI mentions before they compound
7. Set up in 10 minutes, first audit in 60 seconds, runs daily on autopilot
8. 4-48x cheaper than competitors (AI Rank Checker $99/mo, RankScale ~$99/mo — Airo starts at $29/mo)

PRICING:
- Starter: $29/mo ($290/yr) — 4 AI platforms, 50 prompts, 1 brand, 3 competitors
- Pro: $79/mo ($790/yr) — 6 AI platforms (incl Google AI), 100 prompts, 3 brands, 10 competitors, sentiment, Action Center, CSV export
- Enterprise: Custom — unlimited everything, white-label, API
- All plans: 7-day free trial, no credit card required

KEY STATS FOR ADS:
- 5.2 billion AI queries per day
- 73% of buyers trust AI recommendations over Google results
- AI search growing 3x faster than Google
- 2,400+ brands assessed on the platform
- 4.9/5 average user rating
- You can rank #1 on Google and be completely invisible on ChatGPT

TARGET AUDIENCES:
1. SEO-savvy SaaS/DTC founders ($500K-$10M ARR) — already invest in SEO, hearing about AI search, zero visibility into it
2. Digital marketing agencies (10-100 clients) — clients asking about AI visibility, no tool to deliver reports, can charge $500-$2K/mo on top of Airo's $29-$79 cost
3. CMOs / Heads of Growth at mid-market companies — CEO/board asking for AI visibility strategy, need data and a dashboard
4. SEO consultants/freelancers — need to pivot before AI search makes traditional SEO obsolete
5. Local business owners (dentists, plumbers, realtors) — Google rankings fine but calls dropping, don't know AI search exists

COMPETITIVE POSITIONING:
- vs AI Rank Checker ($99/mo): Airo is 3x cheaper, has sentiment analysis, citation intelligence, and AI action center — they have none of these
- vs RankScale (~$99/mo): Airo is simpler, cheaper, has GEO-aware action recommendations — they have more platforms but no actionable output
- Airo's moat: the Action Center that tells you exactly what to DO, not just what's wrong

TESTIMONIALS:
- "We had no idea Perplexity was sending buyers to our competitor for 14 months. Airo showed us in the first audit." — Sarah Chen, Head of Growth
- "Our agency now runs Airo for every client before we touch their SEO. AI visibility is the metric CMOs actually ask about now." — Marcus Williams, Agency Founder
- "Within the first week, Airo identified 6 high-volume prompts we weren't mentioned in at all." — Priya Mehta, CMO

KEY OBJECTION HANDLING:
- "AI search isn't big enough yet" → 5.2B queries/day, growing 3x faster than Google
- "We already do SEO" → SEO feeds Perplexity but NOT ChatGPT or Claude — different signals, different playbook
- "$29/mo is expensive" → That's $0.96/day. If AI sends even ONE customer/month to your competitor instead of you, you're losing far more
- "I can just ask ChatGPT myself" → One query, one platform, one point in time. Airo tracks 100 prompts across 6 platforms daily automatically

THE MECHANISM (why it works):
Each AI platform uses different ranking signals. ChatGPT relies on training data frequency. Claude trusts Wikipedia and national press. Perplexity scrapes live Google results. Gemini reads your Google Business Profile. You need different strategies for each — and Airo shows you exactly where you stand on each one.

FREE TOOL: meetairo.com/check — instant AI visibility score, no signup required. Enter brand + domain, get scored across 4 platforms in 60 seconds.

---

BRAND GUIDELINES (mandatory for all ad visuals — follow these exactly):

Colors:
- Primary: #4F46E5 (Indigo) — all CTAs, buttons, accents, highlights, active states
- Secondary: #7C3AED (Purple) — gradients, secondary accents, hover states
- Dark Background: #0A0A0F (near-black) — for dark-mode ad variants
- Light Background: #FFFFFF (white) — for clean/light ad variants
- Text on dark: #FFFFFF (white)
- Text on light: #111827 (near-black)
- Muted text: #6B7280 (grey-500)
- Success/positive: #059669 (green)
- Warning/alert: #D97706 (amber)
- Border: #E5E7EB (grey-200)

Typography:
- Font: Inter (all weights 400-900)
- Headlines: Inter 900 (Black weight) — large, bold, impactful
- Subheadlines: Inter 700 (Bold)
- Body copy: Inter 400-500
- Data/numbers: Inter 800 (Extra Bold)
- Never use serif fonts, script fonts, or decorative fonts

Product Name Usage:
- Always "Airo" — capital A, lowercase iro
- Never "Cogni", "MeetAiro", "Meet Airo", "AIRO" (all caps), or "airo" (all lowercase)
- URL is always "meetairo.com" (lowercase, no https://, no www)

Logo:
- Use the Airo logomark on all ads
- Logo should appear in corner or footer of image ads, never as the dominant visual
- Minimum clear space: equal to the height of the "A" in Airo on all sides

Image/Visual Style:
- Clean SaaS aesthetic — product UI screenshots, dark/light dashboard mockups, data visualizations
- When showing the product, use actual Airo dashboard screenshots or realistic UI mockups
- Dark variants: #0A0A0F background with indigo accent glows and white text
- Light variants: White background with indigo accents and dark text
- Cards and UI elements: 12-16px border radius, 1px borders (#E5E7EB), subtle shadows only
- Data charts/graphs should use indigo (#4F46E5) as the primary data color

CTA Button Style:
- Primary CTA: Solid indigo (#4F46E5) pill/rounded rectangle with white text, Inter 600
- Secondary CTA: Solid black (#111827) pill with white text
- Never use outlined/ghost buttons as the primary CTA
- Button text: "Start Free Trial", "Check Your AI Score", "Try Airo Free", "See Your Score"

Strictly Avoid:
- Purple gradients covering the entire background (use sparingly as accents only)
- Neon colors, rainbow gradients, or bright saturated backgrounds
- Generic AI imagery: robot heads, neural network diagrams, brain illustrations, matrix code
- Stock photos of people pointing at screens, shaking hands, or in meeting rooms
- Canva template aesthetic — no pre-made graphic elements, sticker-style icons, or template borders
- Excessive rounded corners (max 16px)
- Drop shadows heavier than rgba(0,0,0,0.08)
- Any font other than Inter
- Emojis in LinkedIn ad copy (acceptable sparingly in Instagram)

Design Reference:
- Aesthetic should feel like Stripe, Linear, Vercel, or Notion marketing — minimal, confident, typographically strong
- Heavy use of whitespace
- Product screenshots as the hero visual (not abstract art)
- When in doubt, go simpler and cleaner

---

PLATFORM-SPECIFIC REQUIREMENTS:

LINKEDIN ADS (3 ads):
- Target: B2B decision makers, agency owners, marketing leaders
- Tone: Professional, data-driven, thought-leadership
- Format: Single image + text (1200x628 or 1080x1080)
- Best practices: Lead with a stat or counterintuitive insight. Use "you" language. Keep copy under 150 words. CTA should be "Start Free Trial" or "Check Your AI Score Free"
- Avoid: Hype, emojis, clickbait. LinkedIn audience is skeptical — lead with credibility
- Ad 1 should target: Agency owners (revenue angle — charge clients $500-$2K/mo for AI visibility reports)
- Ad 2 should target: CMOs/growth leaders (competitive intelligence angle — your competitors are being recommended, you're not)
- Ad 3 should target: SEO professionals (career pivot angle — GEO is the new SEO, get ahead or get left behind)

INSTAGRAM ADS (3 ads):
- Target: Founders, solopreneurs, growth marketers (25-45)
- Tone: Casual, direct, slightly provocative, scroll-stopping
- Format: 1080x1080 image + caption (Instagram feed)
- Best practices: Hook in first line (pattern interrupt or bold claim). Use line breaks. Caption under 125 words for full display. Use 3-5 relevant hashtags. CTA: "Link in bio" or "Try free at meetairo.com"
- Avoid: Corporate language, walls of text, stock photo energy
- Ad 1 should use: The "invisible brand" fear angle — you rank #1 on Google but don't exist on ChatGPT
- Ad 2 should use: The free tool angle — "I just checked my AI visibility score. It's lower than I thought."
- Ad 3 should use: The competitor spy angle — see what AI recommends instead of you

GOOGLE ADS (3 ads):
- Format: Responsive Search Ads (RSA) — 15 headlines (max 30 chars each) + 4 descriptions (max 90 chars each)
- Target keywords: "ai rank tracker", "ai visibility tool", "ai seo tool", "generative engine optimization tool", "chatgpt seo", "ai brand monitoring"
- Best practices: Include keyword in at least 3 headlines. Use numbers (6 AI platforms, $29/mo, 60-second audit). Include social proof (2,400+ brands). Pin the strongest headline to position 1. Include CTA in at least 2 headlines. Use all 15 headline slots and all 4 description slots.
- Display paths: meetairo.com/ai-rank-tracker, meetairo.com/free-trial, meetairo.com/pricing
- Ad 1 should target: Bottom-funnel "ai rank tracker" and "ai visibility tool" searches — direct product pitch
- Ad 2 should target: Mid-funnel "generative engine optimization" and "ai seo tool" searches — educational + product
- Ad 3 should target: Problem-aware "how to rank on chatgpt" and "chatgpt seo" searches — problem-solution

---

OUTPUT REQUIREMENTS:

For each ad, provide:
1. The complete ad copy (headline, body/caption, CTA)
2. Suggested image concept or visual direction (describe what the image should show, following brand guidelines above)
3. Target audience for this specific ad
4. The messaging angle being used (from the list above)
5. Why this angle works for this platform

Make all 9 ads production-ready — I should be able to copy-paste the text directly into each ad platform's campaign manager and hand the image briefs to a designer who follows the brand guidelines above.
Airo Replit Ad Prompt Brief • 9 Ads • 3 Platforms • Full Brand Guidelines